PPC management is the planning, building and day-to-day improvement of paid search and paid ad campaigns, so every dollar you spend works toward leads and sales. Primzen builds customized Google Ads and paid ad campaigns around your brand’s goals. We then follow your results through the whole conversion funnel, from the first click to the final sale.
What is PPC management?
Pay-per-click (PPC) advertising means you pay when someone clicks your ad. That puts your business in front of people who are already searching for what you sell. But launching ads is the easy part. The growth comes from managing them well.
At Primzen, paid advertising (PPC) is one of our core digital marketing services. Our clients have found success through Google Ads, PPC and paid ads, and other digital strategies we have developed across various platforms. Every campaign starts with your goals, not a template. We build custom solutions so your campaigns reach and convert the audience you want.
What our PPC management services include
A well-run PPC program is more than a set of ads. Here is the work involved in turning ad spend into tangible results:
- A review of your current ads. If you already run campaigns, we look at what is working and where budget is being lost.
- Buyer and keyword research. We find out what your customers search for and who they are, so your ads show up for the right people.
- Ad copy and visuals for your brand. Your ads should sound and look like your business. They should also give people a clear reason to click.
- Landing pages that match the ad. We use up-to-date tools to optimize your websites and landing pages, so the page people reach after the click makes it easy to buy or get in touch.
- Ongoing budget adjustments and regular reporting. Campaigns are refined over time using data, so your spend keeps working toward your goals.
Not every account needs every step. During your free analysis, we work out which parts your business needs most.
PPC for ecommerce and Amazon sellers
For online stores, a click only matters if it turns into a sale. Paid ads for ecommerce should send shoppers straight to the products they searched for. The product pages they land on should then make buying simple.
Primzen supports online sellers on both sides of that journey:
- Amazon eCommerce is part of our digital marketing services.
- Website and ecommerce development covers responsive designs and custom eCommerce applications, built to scale as your business grows.
- We work with platforms such as Shopify and WordPress/WooCommerce.
Because we can manage your ads and also improve the store they point to, your paid campaigns and your shopping experience work together. We measure success in sales, not clicks alone.
PPC for franchises and multi-location businesses
Primzen has helped businesses of all sizes, niches and industries, from startups to large franchises and blue chip enterprises. Businesses with several locations need ads that are relevant to each local market while keeping the brand consistent everywhere.
Our omni-channel approach is built for this. We create customized solutions that reach customers seamlessly across all platforms, screens and devices. That means your audience sees a relevant, consistent message however they find your business.
Google Ads for non-profits
Non-profit organizations need their outreach budgets to go far. Primzen has a dedicated page explaining how we work with mission-driven organizations. Visit Helping Non-Profits to learn more, or contact us to talk about paid search for your organization.
How we manage your ads: collaboration, testing and clear reporting
We believe collaboration with our clients is key to success. Here is how that shapes your campaigns:
- We set goals together. Before any money is spent, we agree on what success looks like for your business.
- We let the data decide. Our data-driven strategies help businesses reach and engage their target customers at every point in their journey. Campaign decisions are based on how real people respond.
- We follow the whole funnel. We help customers move smoothly from the start to the end of the conversion funnel, so you can see what your ads actually bring in.
- We connect PPC to your other channels. Paid ads work best as part of one plan. That plan can include SEO, content marketing, social media and email campaigns.
| PPC (paid ads) | SEO (free search results) | |
|---|---|---|
| When results can start | Once campaigns go live | Builds over time |
| How you pay | Per click, within a budget you control | An investment in content and site improvements |
| Best for | Bringing in leads and sales now | Lasting visibility |
| Together | An omni-channel strategy that brings in leads now and builds your online presence for the long term |
Why businesses choose Primzen for PPC management
What began as a one-man shop has grown into a full-service digital marketing agency. Today our team balances the strategic, creative and technical sides of digital marketing. Here is what stands behind every campaign we run:
- 90 percent customer retention rate.
- Thousands of clients served across the country.
- 20 years of founder experience and a combined 35 years of team experience.
- Investment in state-of-the-art tools and resources to keep improving our processes.
Learn more about Primzen and our approach to doing things differently.
Get a free company analysis
Want to know where your ads could perform better? Request a free company analysis and see how a customized, data-driven PPC strategy can drive your growth.
Fill in your details and a member of the Primzen team will contact you to schedule a free consultation. We respect your privacy and will never share your contact information with any third parties.
Get your free company analysis today
Frequently asked questions
How much should I budget for Google Ads?
The right budget depends on your goals, how competitive your market is and what a new customer is worth to you. Primzen starts with a free company analysis, then customizes a plan and budget around your goals so every dollar works toward leads and sales.
How long does PPC take to show results?
Paid ads can start bringing traffic soon after campaigns launch, but results improve as we test ads, audiences and landing pages. We report progress across the whole conversion funnel so you can see what is working.
What is the difference between PPC and SEO?
PPC means paying for ads that appear in search results and on other platforms while the campaign runs. SEO is the ongoing work of earning organic rankings. Many businesses use both, and Primzen can plan them together as part of one omni-channel strategy.
Do you manage PPC for eCommerce and Amazon sellers?
Yes. Primzen builds customized paid campaigns for online stores and Amazon sellers, and connects them to your website and tracking so results are measured from click to sale.